You might have noticed that our widget started looking a little different today. No, it's not dressed up for halloween (despite the horror therein), we're just playing around with different things to say on it and seeing what works best. For instance:
- Instead of our logo up top, we're displaying "Related People". To me it feels more appropriate to say "Relevant People" but then we've been seeing "Related Posts" in different blogs so maybe people understand "related" better than "relevant"?
- Below that title is "(hover over profiles)", just in case viewers don't realize all the fly-out goodness that exists when you hover your mouse over a profile.
- Instead of "Tag yourself. Be found." at the bottom, we have "Join now. Show here." Clever, huh?
- Oh yeah, and sometime last week you may have noticed the "Powered by Others Online" way down at the bottom.
Since we measure widget interaction (fly-outs, profile views and clicks) in order to report that info to our cherished users, we'll be able to see if this helps better drive traffic to users' profiles and sites. Expect to see small changes to these text areas over the coming weeks -- advertisers call this A-B testing. We're also playing around with different widget designs, but still not happy with anything.
Any ideas? Any feedback? Let fly.
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