Serendipity: unexpected and fortunate discoveries.
Our users are now 143% more likely to connect serendipitously across the Web, because we just increased our approved keyword count by 143%.
For obvious reasons, we don't just connect people around any ole' keyword or phrase -- we can't connect people around the topic Christmas or Harry Potter for instance until those been approved. The keywords and phrases have been organically harvested and approved, by users themselves and also through our proprietary "scrubbing" process. Every day our approved keyword/phrase count increases. But Neal just increased it quite a bit.
We've long since had the standard interest keywords in there ("music, hiking, photography, etc."). We're primarily focusing now on adding (and connecting people now) around much more narrow keywords, such as "virgin coconut oil, xm satellite radio, pierre cardin, blue man group, pet health insurance, etc.".
Last month we doubled the size of our keyword count and it increased the depth of people matches 25%. This should provide even better results! Please let us know what you think ...
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