We're pleased to announce the beta launch of our Affinity Analytics service for publishers and networks. This is not like any other Web site analytics you've seen.
Traditional web site analytics tell you about visits, page views, sources, etc. but nothing about your visitors. Our free Affinity Analytics service tell you about your audience and the topics/interests they care most about, based on how they browse not only your site but our whole network.
It takes seconds to sign up. Once you're approved, we'll provide you with simple HTML (Javascript) to copy and paste within your Web pages. That's it -- we then provide you with web-based reports (we also offer a data feed and API service) which show you the topics that your audience cares most about, and for each topic your audience's level of interest (average affinity strength score of 0-100), the commercial value of that topic in the advertising world, and how much of your audience cares about that topic. Here's a screen shot ...
You can also click on any of the topics to see trending data/graphs over the past 7 or 30 days. This helps you understand total unique visitors and page views for any given audience segment, allowing you to target them by their interests and affinity strength.
I'm experiencing several problems. I just signed up for the service. Here on your blog, when I roll over a name - a popup shows me more about them. On my typepad blog - the rollover feature is buried under my middle column in a 3 column design setup.
The other thing is that my URL is not being recognized as a valid website address within the setup pages.
Posted by: Liesl | November 02, 2008 at 10:45 PM