Audience Affinity: Obama vs. McCain

It's fun sometimes to look at our Affinity Analytics and see what people care about. For instance, Obama vs. McCain.

To the right is a chart from our analytics UI that shows the affinity of an audience (one of our partners, actually) to Obama for the past week. 31.6% of this audience has shown an affinity to Obama, with an average affinity score of 60 (scale of 0-100).

For McCain, while his popularity is trending up, clearly he is less popular among this particular audience. About 14.6% of this audience has shown an affinity to McCain, with an average affinity score of 54..

Comments

[shakira]

John McCain (R-Ariz.) and Barack Obama (D-Ill.) clashed tonight in Nashville over the nation's financial crisis, sparring over which candidate was to blame and which has a better plan for the future in a combative 90-minute debate with four weeks to go before Election Day. With McCain trailing in the polls and vowing this week to wage a more aggressive campaign, pre-debate expectations were for a pitched battle tonight at Belmont University. The two candidates obliged to some extent, attacking each other's records, rhetoric and policy prescriptions. McCain suggested that nailing down Obama's tax plans was "like nailing Jell-O to a wall," and Obama said that McCain's "Straight Talk Express lost a wheel" on one question. But neither man was as harshly critical of the other as some of their campaign ads and surrogates have been this week.
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Shakira

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