Since we quietly launched our Affinity Profiling Platform in mid-July, we've been working very hard with certain publishers and networks to help them better understand, target and monetize their audience. Top-notch companies too -- like MyYearbook, Wetpaint, Meraki, TotSites, Yuku and more.
I wanted to quickly share what we've achieved as a company in a very short time:
- We now have over 6.1M user affinity profiles, with attention data contributed from over 565K sites across the Web.
- On average, each of these affinity profiles have been updated 32.6 times. You can think of them as page views, but we refer to them as "touch points".
- The partners we're in deployment with now represent over 15M users/month, so the number of our affinity profiles is growing rapidly!
- The partners we're deploying in Nov/Dec represent over 100M users/month.
- We're demonstrating tangible benefit to our affinity-based targeting, in the form of increased revenue, eCPM and click-through rates for partners.
The recent events in the financial markets will no doubt affect our business. While the changes to the capital markets require us to focus even more-so on revenues and profits, we expect the continued softening of the overall online display advertising market to have a positive effect on our business, as online companies look to expand targeting capabilities for direct sales efforts and increase the value of their remnant space at the same time.
We remain ready to help and appreciate your business!
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